Lake District Hotels is thrilled to announce their upcoming Cask Ale Week celebrations, taking place from 21^st September to 1^st October, in collaboration with Marston’s Brewery.

First established by Cask Marque twenty years ago, this event has continued to be celebrated throughout British pubs and bars annually and is the perfect opportunity to show support for cask ale brewers.

By embracing the craftsmanship of cask ale brewing throughout this event, it not only champions local businesses but also encourages the promotion of diverse and unique beer experiences throughout the UK, all whilst preserving cultural heritage and bolstering the economy.

To raise a glass to the UK’s rich brewing industry, Lake District Hotels will be celebrating the event across their trio of Keswick establishments. Participating bars include: the Inn on the Square’s Front Bar, The Back Bar, the bar at the Skiddaw Hotel and the newly refurbished bar at the Kings Arms Hotel – a Cask Marque awarded pub.

Cask Ale Week draws attention to the country’s finest ales, but to make the occasion even more exciting for customers, Lake District Hotels have introduced a loyalty card system that will allow guests to earn an exclusive reward for participating in the celebrations.

Here's how it works:

1. Pick up a loyalty card: Upon arrival at any of the four participating Keswick bars, guests simply need to ask for a complimentary Cask Ale Week Loyalty Card at the bar.
2. Collect stamps: For each Marston’s cask ale purchased in any of our hotel bars during Cask Ale Week, guests will receive a stamp on their loyalty card.
3. Earn rewards: Collect five stamps on a loyalty card, then exchange it for a FREE Wainwright Beer t-shirt at any of the 4 participating locations.

Customers have the flexibility to gain all five stamps at one location or embark on an exciting cask ale bar crawl across all three Keswick hotels, giving patrons the option to explore different atmospheres and cask ale varieties.

Historically, locals and visitors alike have always shown a fondness for the robust flavours found in a pint of cask ale across all six of Lake District Hotels’ establishments, with bestsellers including Wainwright Gold, Wainwright Amber, and Jennings Cumberland; all of which are original Lake District ales.

Cask Ale Week is famously supported by other hospitality organisations such as: The British Beer and Pub Association, UK Hospitality, The British Institute of Innkeeping and the Campaign for Real Ale.

For more information, please visit https://www.lakedistricthotels.net/blog/events/cask-ale-week-at-lake-district-hotels/